
Global Streetwear Rebrand
CLIENT
Unfold Fintech Startup
SERVICE
Brand Strategy
INDUSTRY
Fintech
YEAR
2024
The client, a fintech startup, wanted to modernize its mobile app to improve usability, build trust with first-time users, and increase engagement. Our goal was to redesign the user experience with a clean, intuitive interface that balances functionality with user confidence.



The app faced issues affecting adoption and retention. The onboarding was lengthy and confusing, leading to high abandonment rates. The dashboard overwhelmed users with too many features. The outdated design lacked trust and professionalism, especially for younger, mobile-first users, resulting in low retention and negative reviews.




The redesigned fintech app showed measurable results post-launch. Onboarding rates improved by 40%, and daily active users rose by 28%. Feedback praised the new dashboard's clarity and navigation, enhancing the client's reputation in the fintech market.
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