
Defined by Style
Clients:
Bodyamo
Timeline:
8 Months
Category:
Marketing
Year:
Apr 29, 2025
Choose Better.
A thoughtful design approach focused on creating balance between visual appeal and functionality. Every section was carefully structured to improve engagement, simplify interaction, and deliver a smooth user experience from start to finish.
Our team collaborated to develop a more elevated and contemporary brand presence. The objective was to create a system that feels modern, accessible, and aligned with the expectations of today’s digital audience.p>
The Challenges

New brand. New backend. Same tight deadlines.
BodyArmor got acquired by Coca-Cola. That meant migrating everything to AEM, Coca-Cola's content management system. And they had a full rebrand happening at the same time. New look, new site, new backend.
We worked with WKNDHRS and Coca-Cola's dev team on this one. Eight months, US and Canada sites, tight deadlines throughout. We continue to support BodyArmor with ongoing development and maintenance.



The Solutions

We took their brief and pushed it further.
The new site fully reflects the rebrand. Bold, athletic, confident. We worked with Coca-Cola's developers on the AEM integration, launched the US site, then built out the full Canada site with translations. Every page is optimized and built to scale.
We worked with WKNDHRS and Coca-Cola's dev team on this one. Eight months, US and Canada sites, tight deadlines throughout. We continue to support BodyArmor with ongoing development and maintenance.


